Innovation Boulevard economy is dynamic and youth-driven, powered by Boulevard Token for brand engagement and Innovation Token for global investment in UAE youth-led startups.
This ecosystem fosters sustainable growth, rewarding innovation and expanding opportunities on a global scale.


This internal currency is purchased by brands to establish deep connections with the youth audience through branded experiences. It emphasizes organic brand promotion and meaningful interactions, moving away from traditional advertising.
The platform introduces a global dimension with its external currency, the innovation token, available on the market exchange. This token derives its value from 10% of incubated startups led by UAE youth.